TOP-TOY (Hong Kong) Ltd. Information

Our Business TOP-TOY is the leading retail company within toys and children's products in the Nordic region, with strong values and a clear business concept. We have a passion for play, a commitment to responsible business and a desire to meet and exceed customer expectations. TOP-TOY has more than 50 years'​ experience in enriching children's lives. With a passion for facilitating fun, safe playing experiences through high-quality products, we are dedicated to providing the best possible product offerings. Our goal is to be the first choice for customers when buying toys and other products for children. Through our two retail chains, BR and TOYS"R"US, we offer a broad range of inspiring products that enable children of all ages to explore and develop their creativity while learning and having fun. The range spans everything from toys, trampolines and pools to children's books, bed linen, roleplay costumes and accessories of both our own brands and other leading international brands. Our five core values - business sense, responsibility, family tree, top performance and toy fun - are engrained in the company and each of our employees. They are also embedded in our Code of Conduct, which guides the ethical behavior of our people, helping them to make the right decisions and shaping a culture based on personal accountability. TOP-TOY is represented in Denmark, Sweden, Norway, Finland, Iceland and Germany, with headquarters located in Denmark, and a Buying office in Hong Kong. TOP-TOY (Hong Kong) The buying office in Hong Kong works closely with suppliers and manufacturers located in the China and other locations in the Far East. The key functions of the buying office is product sourcing and purchasing, order processing, safety and quality control, product development and graphic design, as well as supply chain and planning.