Mastermind began in 1984 as a 300-square-foot shop in Toronto that sold educational software for home computers. Now with 68 stores coast-to-coast and a wonder-filled website, Mastermind Toys is the nation’s largest specialty toy and children’s book retailer. We’re a place where curiosity guides kids—and kids-at-heart—to new discoveries around every corner. As Canada’s Authority on Play, we take play very seriously because we believe that “Play is Kids’ Work.” Our curators are industry-leading merchants who follow our “Why Kids Play” Model to select products based on age and learning stage and lead thinking on development, education, and play patterns in the industry. At Mastermind Toys, we are proud to represent the cultural values that have guided us throughout our almost 40-year Canadian heritage. We value: Customer obsession: we’re curious about why kids play Action: we think bold and act fast Performance: we play to win together Inclusivity: we want to create a space for all to play Having fun: we believe everyone should embrace their kid- at-heart. In 2021, we won the Omni Channel Award at Retail Council of Canada's Excellence in Retailing Awards for our digital transformation and in 2022, we were named a winner of Canada's Best Managed Companies and won the Retail Marketing Award at the Excellence in Retailing Awards.
View Top Employees from Mastermind ToysWebsite | http://www.mastermindtoys.com |
Revenue | $247 million |
Employees | 429 (429 on RocketReach) |
Founded | 1984 |
Address | 415 Milner Ave, Toronto, Ontario M1B 2L1, CA |
Phone | (416) 321-8984 |
Technologies |
JavaScript,
HTML,
PHP
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Industry | Retail, Toys & Games, Other Consumer Durables, Specialty Retail |
Web Rank | 149313 |
Web Visits | 259350 |
Keywords | Children's Educational Toys |
Competitors | Early Learning Centre, Hamleys of London, Learning Express Toys, Smyths Toys Superstores, The Works Stores Ltd |
SIC | SIC Code 59 Companies, SIC Code 594 Companies |
NAICS | NAICS Code 451 Companies, NAICS Code 45 Companies, NAICS Code 4511 Companies, NAICS Code 45112 Companies |
Looking for a particular Mastermind Toys employee's phone or email?
The Mastermind Toys annual revenue was $247 million in 2024.
Sarah Jordan is the CEO of Mastermind Toys.
429 people are employed at Mastermind Toys.
Mastermind Toys is based in Toronto, Ontario.
The NAICS codes for Mastermind Toys are [451, 45, 4511, 45112].
The SIC codes for Mastermind Toys are [59, 594].