Top Paddock Competitors

When it comes to specialty coffee ST. ALi was one of the first, one of the pioneers; the ones who defined specialty coffee in Melbourne; and the ones who continue to push boundaries forward. Found down a back alley you have to know where to go to get to, since inception ST. ALi has been an industry leader in direct relationships with farmers, in-house roasting, expert coffee brewing, with a best-in-category food offering. We’re a stand-alone brand, unique, focused—and hard to replicate. While our spiritual home will forever be our laneway roots in South Melbourne, we also own and run the Sensory Lab brand of stores in the CBD and now at Melbourne International Airport. We’ve partnered with Mercedes-Benz to open their Australia first 'Mercedes Me' concept store in Collins Street, and in 2015 expanded into the international market, opening a sister ST. ALi in Jakarta. As the innovative leader of ST. ALi, disruptive entrepreneur Salvatore Malatesta has established a fresh and visionary focus on branding, accessible customer education, and a world-class coffee offering that is relevant, sincere—and always a little rock and roll.

Nolan Hirte founded Proud Mary Coffee Roasters and Cafe in 2009 with the aim of connecting coffee producers directly with consumers. At Proud Mary, we innovate, educate and collaborate to provide solutions for our customers. PMCR is comprised of; - Proud Mary Coffee Roasters (wholesale) - Proud Mary Cafe - Aunty Peg's Brew Bar and Kitchen - Collingwood Coffee College

Our aim has always been simple; to source, roast, and produce the best cup of coffee. We have a passionate and enthusiastic team who travel the globe to find the best specialty coffee available. We are continuously building relationships with coffee producers to ensure we are getting the highest quality.