TO BE Competitors

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle. - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty. - We're building the ecosystem for fashion and lifestyle ecommerce. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We promote an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds. We want to ensure a non-discriminatory and supportive working environment for each of our employees to thrive. It’s a journey that all teams are on together, centered around the values we uphold. - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

Founded in 1909 by American entrepreneur Harry Gordon Selfridge, Selfridges is widely recognised as the original and finest example of the modern department store. For over a century, Selfridges has stood as a retail icon and a landmark of British culture, redefining the shopping experience through innovation, creativity and a bold approach to retail. Selfridges operates four flagship stores in the UK - London, Birmingham and two in Manchester (Trafford Centre and Exchange Square) each offering immersive retail destinations and pioneering product launches. Our global reach extends through our international website, which serves customers in the UK and across more than 130 countries, offering transactions in eight currencies. Selfridges is committed to continuing founder Harry Gordon’s legacy of championing diversity and inclusion. Through our ‘Open to the World’ strategy, we strive to foster a truly inclusive environment that reflects our diverse teams, customers and communities. Recent accolades include: - The Industry Fashion People, Planet & Purpose Awards - Retail Excellence (2025) - Diversity In Luxury - Ethical Luxury Initiative of the Year (2024) - UK Green Business Awards - Retailer of the Year, Highly Commended (2024) - Best Retailer - Positive Luxury Awards (2020) - Best 25 Big Companies to Work For - The Sunday Times (2020) - Best Department Store in the World at the Global Department Store Summits – (2010, 2012, 2014, and 2018)

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace. Farfetch’s leadership team is composed of Pankaj Srivastava (Chief Financial Officer), Stephen Eggleston (Chief Commercial Officer), Erik Rehn (Chief Operating & Technology Officer), and Sachin Kapur (Chief of Staff). Learn more about us: www.aboutfarfetch.com