The Mix Research Information

Before we set up The Mix we had become frustrated that brands weren't really 'getting'​ consumers... Afterall, what can you really tell from some data very few people can read, with some dreary focus groups where everyone falls asleep and a debrief that would make War & Peace seem short and snappy? To add insult to injury, only the people in the room can possibly hope to understand it. If you weren’t there you won’t get it. It’s no wonder that brands aren’t really ‘getting’ consumers, they simply aren’t being shown the full picture. In life you can put up or shut up. So we did two things... Tech is wearable, we made research wearable too. We live with you, go where you go, see what you see. We worked out a better way of conducting research. The wearable tech obsession has provided us all the technology we need to live with consumers unobtrusively and yet in fascinating detail. We see your real life, not your claimed behaviour, and measure the difference between the two. Wherever your brand fits, we can understand the exact occasion in real time. A filed debrief is a useless debrief. We made research engaging. We make it live beyond debriefs. One of the biggest problems with research is that it just gets filed. We have changed that. Yes you get a debrief, but we employ whole teams of creatives and planners, so that we can communicate strategically, digitally and visually with your whole organisation, be it 4 people in the room or 4,000 around the world, now or 6 months later. We are The Mix, and we want to talk to you. 0207 234 0768 - Office 07889 732 971 - Tash Walker - Mobile