Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We’re a company that believes you have a right to know that the products you buy are safe for you, your family, and our environment. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide exceptional efficacy, and that products designed from renewable plant-based ingredients are better for the planet than products made from petroleum. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you in our journey to nurture the health of the next seven generations.
Naty (formerly Eco by Naty) is a Swedish pioneer in certified, plant-based hygiene care, founded in 1994 by a mother seeking safer alternatives for her baby. Today, Naty develops high-performance hygiene products for babies and women, combining biobased innovation, certified skin safety, and full transparency.
As a certified B Corp™, Naty meets verified standards for social and environmental performance, accountability, and governance. All products are developed with a skin-first approach and backed by independent third-party certifications, including OEKO-TEX®, FSC®, Dermatest®, Ecocert Cosmos Natural, and TÜV Austria.
Naty’s portfolio spans diapers / nappies, wipes, pads, tampons, and more, sold in over 30 markets worldwide. The brand has received multiple industry recognitions, including the Loved by Parents Award for product excellence and Most Pioneering Personal Care CEO 2025 (EU Business News).
Certified care. Built for trust. Since 1994
SE
Private
$6M Revenue
http://www.naty.com
194 Employees
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