thrv.com Information

At thrv (pronounced "thrive"), we create equity value through product innovation, using our Jobs-to-be-Done and AI platform. We build new agentic products to help companies grow. The foundation of our innovation method is the insight that customers are not buying products, they are hiring them to get a job done. This insight was popularized by Harvard Business School's Clay Christensen, and we have been perfecting our JTBD method since 2013 with leading companies including Microsoft, Google, American Express, Oracle, and Target. The stability of the customer's job matters now more than ever because an agentic product is going to get your customers’ job done better, and then steal your revenue. Every company now needs multiple shots on goal with a clear target. Your customer's job-to-be-done is that target. thrvAI is our agentic platform that executes our Jobs-to-be-Done method and builds a new agentic product. It maps your customer's job, identifies unmet needs, analyzes competitor speed and accuracy, and generates a high-growth strategy. thrvAI keeps the strategy current with evidence from customer interviews and sales calls. It builds a new agentic product that does the customer's job with an agent for each job step. thrvAI improves the agents daily using evals, error analysis, customer feedback, usage data, and sales calls. thrvAI powers three things we do: thrvMCP gives Claude, ChatGPT, and other LLMs the context of your customer's job, with skill files your teams use to generate and evaluate product ideas, write marketing messages, and craft sales scripts. thrv AI Disruption Teams build a new agentic business inside your company that does your customer's job for them, run by a small, isolated team with thrvAI as its engine. At thrv Ventures, we use thrvAI to start new companies that create new agentic intelligence products that get jobs done for customers.