Thread Communications Information

Thread is a full-service sports and lifestyle marketing agency delivering creative campaigns and activations that ignite the passion of sports fans – and help our brand partners build deeper engagement with their customers. Thread’s specialist sponsorship management team works across some of the biggest brands and sponsorships in the country. And our communications team talk the talk with big and small brands too. At Thread we live by the motto ‘Work hard and be nice to people’. We’re about substance over sizzle, simplicity over complexity, efficiencies over short cuts and deeds not words. The common thread is our positivity, agility, ability to multi task, think on our feet and draw from experience – we’re thinkers and doers who always ensure the best possible outcome. Thread was established in February 2012 by two former Clemenger directors to deliver big agency thinking in a bespoke, agile model. In 2017 Thread was acquired by Australia's leading creator of sports and entertainment content, Crocmedia - giving us access to a deeper pool of resources than ever before.