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Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card industry with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards. Find more information at www.upperdeck.com, www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports and @UpperDeckEnt), and YouTube (udvids).

The Upper Deck Company Questions

The The Upper Deck Company annual revenue was $132.4 million in 2026.

Josh Zusman is the Sr. Vice President of Business Operations of The Upper Deck Company.

380 people are employed at The Upper Deck Company.

The Upper Deck Company is based in Carlsbad, California.

The NAICS codes for The Upper Deck Company are [323, 32311, 3231, 32, 45, 323111].

The SIC codes for The Upper Deck Company are [59, 27].

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