The Substance Group (SG) is a fully integrated marketing solutions agency headquartered in Toronto specializing in the production and promotion of live-events in addition to brand activations for corporate Canada. Formed in 2003 by entrepreneur Neil Forester, The Substance Group has developed unrivalled relationships within various complex entertainment industries and was a spin-off of his nightlife promotional company Mass Appeal Entertainment founded in 1996. For the past decade, the booking and events agency has procured talent, ranging from musicians, top celebrities, professional athletes and other stars, for buyers, venues and corporations. SG has produced nation-wide high-profile events with some of today’s most popular celebrities like Justin Bieber, Lady Gaga, Kanye West, Black Eyed Peas and Rhianna to name a few. SG continues to expand it’s footprint and develop experiential brand engagement programs that deliver a return on investment with tangible results. With clients like E. &J. Gallo Winery, Sony Mobile, Warner Brothers Films and other top-tier brands already on their roster, SG is known for it’s impressive network, intuition and creative programs that build brands. SG’s approach to brand engagement builds sustainable relationships with consumers.
View Top Employees from The Substance GroupWebsite | http://www.thesubstancegroup.com |
Revenue | $5 million |
Employees | 16 (12 on RocketReach) |
Founded | 2009 |
Address | 2450 Victoria Park Ave Ste 300A, Toronto, Ontario M2J 4A2, CA |
Phone | (416) 467-0839 |
Technologies |
JavaScript,
HTML,
PHP
+28 more
(view full list)
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Industry | Marketing Services, Advertising & Marketing, Experiential Marketing, Business Services, Event Planning, Sponsorship, Social Media, Talent Buyers, Promotions |
Competitors | Nulink Media, Third Eye Insights, Victor Henry Design |
SIC | SIC Code 738 Companies, SIC Code 839 Companies, SIC Code 73 Companies, SIC Code 83 Companies |
NAICS | NAICS Code 81331 Companies, NAICS Code 81 Companies, NAICS Code 813 Companies, NAICS Code 8133 Companies |
Looking for a particular The Substance Group employee's phone or email?
The The Substance Group annual revenue was $5 million in 2024.
Gene Tegola is the Account Director of The Substance Group.
12 people are employed at The Substance Group.
The Substance Group is based in Toronto, Ontario.
The NAICS codes for The Substance Group are [81331, 81, 813, 8133].
The SIC codes for The Substance Group are [738, 839, 73, 83].