The Streaming Experts Information

Who we are Seasoned professionals, we’ve headed up strategy, insights, research and analytics teams for corporations and agencies, achieving proven success each time. Our experts have worked directly for C-Suite executives as their trusted advisors. Our passion for entertainment and technology brought us to the streaming/ Connected TV industry. Like previous emerging new mediums there is an incredible upside to the category: we believe all media (audio and video) will be streamed. However, there are also challenges that can derail your plans and cause significant waste in ad and promotion spending, off-target marketing and product/feature development, off-topic content and programming creation. Benefits we bring to the table Brands can learn the landscape from people who helped build the category. More importantly we can show several reasons why you are or will be wasting a significant portion of your total spend and offer suggestions what to do about it with a totally unbiased perspective. Experts can either review your media plan or we can help you build it. Media agencies benefit most by learning the “industry secrets” and why you are or will be at risk of wasting a significant portion of your clients total spend. We can arm you with the best strategies for success, review or help individual client plans for Connected TV as part of an overall plan. Learn the “Lay of the Land” from the authorities who have provided this to the top streaming company executives. We also provide thought leadership that can position your agency as a foremost authority on a given Connected TV topic. Content providers get a deeper perspective on the industry and learn how they can build AVOD or SVOD strategies that increase engagement and reduce churn. Providers can be better prepared and position for sales pitches by understanding various platforms and how they impact your business. Platforms & manufactures gain profound insights through research and analytics