When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
Since opening in 1957, the legendary Troubadour club in West Hollywood has helped launch some of contemporary music's most talented performers. Greats such as Elton John, James Taylor and Tom Waits performed there early in their careers, and it continues to be a destination for cutting-edge acts from around the world.
The Troubadour also remains a popular venue among serious music fans who enjoy listening to live music in an intimate and historically rich setting.