When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
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ROXY Questions
The ROXY annual revenue was $398.5 million in 2026.
Felicia Kaefer is the Creative Director of ROXY.
106 people are employed at ROXY.
ROXY is based in Huntington Beach, California.
The NAICS codes for ROXY are [711, 71, 458, 7111, 45].
The SIC codes for ROXY are [56, 79, 565, 792].
Top ROXY Employees
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Felicia Kaefer
Creative Director at ROXY
Newport Beach, CA, US1 -
Paige Regan
Director of Key Accounts at ROXY
Huntington Beach, CA, US11 -
Phoebe Simmers
Creative and Design director at ROXY
Biarritz, FR2 -
Rebecca Kudela
Creative Director at ROXY
Biarritz, FR2 -
Jessica Bishop
Outside Sales Representative at ROXY
Wilmington, DE, US35 -
Lauren Simon
Global Apparel Design Manager at ROXY
Biarritz, FR5+2 -
2
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