In October 2019, one of the world’s largest Harley-Davidson dealer groups (Veracka Family Harley-Davidson Dealer Group) split into two companies representing another chapter of the Veracka Family’s 40-year motorcycle industry legacy while David Veracka took over the reins of The Motorcycle Company and created The Motorcycle Company Consulting Group or “TMC”. TMC provides consulting services to Harley-Davidson dealers as well as all other brand motorcycle dealers in the form of sales training, marketing, accounting and recruiting services.
| Website | http://www.themotorcyclecompany.com |
| Revenue | $15.4 million |
| Employees | 94 (69 on RocketReach) |
| Founded | 2008 |
| Address | 6095 28th St SE, Grand Rapids, Michigan 49546, US |
| Technologies |
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| Industry | Automotive |
| Keywords | Motorcycles, Touring, Harley Davidson, Powersports, Cruisers, Motorcycling, Riders, Sales, Bikes, Accessories, Parts, Apparel, Gear, Repair, Maintenance, Customization, Events, Community, Club |
| Competitors | Triumph Motorcycles Limited, Harley-Davidson Motor Company, American Honda Motor Company, Inc., Kawasaki Motors Corp., U.S.A., Lutyens Motorrad- BMW, Indian Motorcycle Company, Aprilia, BENELLI Q. J. SRL, Ducati Motor (Thailand) Co., Ltd., Suzuki Motor USA, LLC +22 more (view full list) |
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The Motorcycle Company Questions
The The Motorcycle Company annual revenue was $15.4 million in 2026.
Brent Berry is the CFO of The Motorcycle Company.
69 people are employed at The Motorcycle Company.
The Motorcycle Company is based in Grand Rapids, Michigan.
Top The Motorcycle Company Employees
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Brent Berry
Chief Financial Officer at The Motorcycle Company
Grand Rapids, MI, US24 -
Shawn Robinson
General Manager at The Motorcycle Company
Mission, KS, US35 -
T. King
Director of Talent Acquisition and HR at The Motorcycle Company
Lone Star, TX, US35+ -
Brian Jirsa
General Manager at The Motorcycle Company
United States15+ -
Kristen Kunzman
Marketing Director at The Motorcycle Company
Riverside, CA, US45+ -
Taylor Smith
Payroll Manager at The Motorcycle Company
Grand Rapids, MI, US12 -
Rachelle Jaworowski
Director Of Accounting at The Motorcycle Company
Comstock Park, MI, US13 -
Tyler Wilk
Senior Staff Accountant at The Motorcycle Company
Grand Rapids, MI, US11
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