The Italian Showroom Pte. Ltd. Information

COALITION OF ITALIAN MANUFACTURERS is an extension of the export department of Italy's major FMCG manufacturers and operates as an overseas commercial and logistic office for its member companies. It currently manages 44 brands, 19 of which are Italy's no.1 in their category, with a cumulative global sell-out value exceeding €2bn. The structure: • THE ITALIAN SHOWROOM Pte. Ltd. (launched in 2014 - Holding company) is the world's first physical space created in Singapore and financed by a group of leading Italian FMCG manufacturers, to connect with distributors, manufacturers and retailers operating in the Asia-Pacific region and facilitate their business operations in the South East Asian countries. The website features the world's first Italian Product Showcase with over 600 of Italy's best health & beauty products. www.theitalianshowroom.com • ITALIAN COALITION Pte. Ltd. (launched in 2019, 100% owned trading company of THE ITALIAN SHOWROOM Pte. Ltd.) operates as a group of Italian manufacturers that capitalise on a collectively established commercial network in Asia-Pacific and share common resources to optimise costs and maximise their usage. It engages in direct distribution (indent model only) with Asia-Pacific retailers and supply with a single account a variety of top Italian products and brands. www.italiancoalition.com • ITALIAN WAREHOUSE "Community Preferential Sourcing" (launched in 2022, ecommerce of ITALIAN COALITION Pte. Ltd. aimed at supplying the local community with a selection of best Italian products at preferential pricing) www.italianwarehouse.com • The group has also engaged in traditional distribution model in Vietnam (since 2017) and Thailand (since 2023) through JV with two local companies, holding shares of 35% (+5%) and 49%, respectively. • BRANDS: www.theitalianshowroom.com/products-and-brands • PRODUCTS: www.theitalianshowroom.com/products • CONTACT US: info@italiancoalition.com