The Good Wolf Company Information

The best way to describe the beating heart of The Good Wolf Company is to share the well-known Cherokee legend that inspired the name. One evening, an elderly Cherokee brave told his grandson about a battle that goes on inside people. He said, “my son, the battle is between two ‘wolves’ inside us all. One is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, pride, superiority, and ego. The other is good. It is joy, peace love, hope serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith.” The grandson though about it for a minute and then asked his grandfather, “which wolf wins?” The old Cherokee simply replied, “the one that you feed.”