The Doll Loft Competitors

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MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...

The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.