The Devereux Group Information

The Devereux Group is a B2B marketing and direct response company that delivers strategic, integrated Bottom-Line Marketing® services that reduce marketing risk, and have an immediate, measurable impact on business performance. With 25 years experience, The Devereux Group has developed and managed marketing programs for companies in a variety of industries: computer - hardware, services and software, ecommerce, gasoline/petroleum, higher education, manufacturing - process, media, telecommunications, Web services, high technology, business services, publishing, retail sales, financial services. Among present and former clients are National Financial (a Fidelity company), Rowenta, CXO Media, Lotus, Candle Corporation, Groove Networks, MediaMap, Progress Software, 170 Systems, Core Security Technologies, and AccuData. LeadMaker was developed to bridge the "lead black hole" between lead gen and hand-off to Sales, identifying the good leads, moving them from consideration toward purchase, and delivering only "warm" leads to Sales. It features multi-touch, personalized contact series, receipt and response tracking, aggregate performance reports, and delivery of lead records with up-to-date response information. LeadMaker can measure -- and you can see -- how it boosts your bottom line. LeadMaker has been running for over 5 years, and has helped companies like Progress Software, 170 Systems and VKernel manage, nurture and qualify leads before they can clog Sales.