Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many.
Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation.
As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices.
So, whether you’re a total beginner, or a regular, we’ve got it covered.
Let’s Play UK.
Since our humble beginnings, it's our products, services and prices that have kept our customers happy.
We're the only UK outdoor retailer to offer good, better and best choices from a £10 walking shoe to a £900 air tent. It's what our customers expect from an Aladdin's cave of outdoor gear and it's part of what makes us special. From experienced mountaineers to dog walkers and their dogs, everybody's welcome. We care more about those people than ticking boxes and we know it's what keeps them coming back.
Our values aren't just posters on the wall
We welcome everyone with open and enthusiastic arms, helping them to step into the outdoors whether it's to go walking, camping or fishing. Value matters too so we'll keep offering cracking deals and only selling customers what they need. Innovation is who we are. From unique product areas to exclusive brands, we're constantly looking for fresh ideas to keep things fun for our customers.
Our mission is clear:
inspiring everyone to get outdoors for less and love it as much as we do.
Founded to help customers get the most out of the outdoors, it's our name and it's our nature. This hasn't changed a bit and it never will.
SportsDirect.com the UK’s Number One.
Sports Direct was founded as a single store in Maidenhead as Mike Ashley Sports in 1982 and has now grown to become not only the UK’s largest sports retailer, but the UK’s number one sports retailer.
We currently have over 1000 stores within the Sports Direct International group, including Sports Direct, Field & Trek, USC, Cruise, Pulp, Van Mildert, Flannels and many more across the UK and Europe. This coupled with an on-going expansion programme means we will soon have a new store on your doorstep ensuring Sports Direct or one of our other fascia’s remains at the forefront of retail.
Not only a giant in the retail world we are now venturing into the health and fitness arena with Sports Direct Fitness which sees us opening both wet and dry gyms in existing sites as well as part of our mega-store expansion
If you're looking for a job in one of our stores or fitness clubs, we have numerous vacancies across ALL of our fascia’s, throughout the UK and in countries such as Belgium, France, Slovenia, Portugal, Netherlands and Cyprus.
All current vacancies can be found at www.sportsdirect.com/groupcareers.
Sports Direct // USC // Cruise // Van Mildert //