The Daniel Group-Measure, Manage, and Improve CX Information

The Daniel Group is a B2B customer experience partner for industrial companies — equipment dealers, manufacturers, and service organizations that need more than survey scores to improve. Our programs are built for B2B companies across industries where customer relationships, service quality, and operational performance drive long-term growth. For 35 years and 1.5 million+ customer interviews, we've helped companies measure, manage, and improve the experiences that drive retention, revenue, and loyalty. We design custom CX programs, provide dedicated client support, and help leadership teams turn customer feedback into operational decisions. We serve multiple heavy equipment dealer networks across North America — including construction, agriculture, trucking, and material handling — as well as manufacturers and industrial service organizations. Clients include AGCO, International Truck, Equipment Depot, WieseUSA, and more than 80% of Caterpillar dealers in North America. Through the CX Institute, we also offer CX education, certification programs, and leadership training for teams that want to build lasting customer experience capability inside their organizations.