The Berkshire Visitors Bureau Information

The Berkshire Visitors Bureau is the official Destination marketing organization for the Berkshires of Western, MA. Chartered in 1938 as a not for profit organization, we represent more than 650 businesses that make up the area’s tourism industry. An industry leader for over 75 years, we are dedicated to promoting the Berkshires as a premiere travel destination and providing comprehensive information to maximize visitor spending in the region.\r\n \r\nWHAT WE DO: Our mission is to stimulate year-round interest and visitation to the Berkshires in order to generate overnight travel, increase attendance at regional attractions and increase patronage of area businesses for the continual economic benefit of the community. We fulfill our mission through a variety of outreach and inquiry fulfillment programs including:\r\n- Online Communications\r\n- Advertising\r\n- Public Relations\r\n- Collateral Materials\r\n- Visitor Information & Services\r\n- Collaboration with other Berkshire & Statewide Initiatives \r\n\r\nMEMBERSHIP: Membership in the Berkshire Visitor Bureau supports the marketing of the Berkshires as a premier travel destination and provides members with targeted marketing exposure to over 1.5 million people who use our free information resources each year. Membership also provides access to events, tools, resources and a professional staff of knowledgeable marketers to help area business benefit from tourism to the region. \r\n\r\nFor more information visit: http://berkshires.org/members/