The Badger Herald is the nation's largest independent student newspaper, serving the University of Wisconsin-Madison and the Madison, Wisconsin, community. The Herald publishes daily during the school year and has a circulation of 15,000. Badgerherald.com is updated year round and features video and blog content in addition to the print content. The Badger Herald, Inc., is a registered 501(c)(3) non-profit corporation.
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The The Badger Herald annual revenue was $19.1 million in 2026.
Isaac Soto is the Advertisement Director of The Badger Herald.
23 people are employed at The Badger Herald.
The Badger Herald is based in Madison, Wisconsin.
The NAICS codes for The Badger Herald are [51, 51111, 511110, 5111, 511].
The SIC codes for The Badger Herald are [27, 271].