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BODA Hair Boutique began as a humble salon in Greville Street, Prahran. 6 years - and a global pandemic later - BODA now boasts 4 more locations across Victoria. In 2022, BODA changed its name to The B-Group to reflect its growing portfolio of brands, including extensions and colour specialty salon, BODA XO, and hair and beauty e-commerce store titled the b-shop. The B-Group’s key mission is to bring INSPIRATION, INNOVATION and JOY to every client experience, creating an ELITE culture of BODA Babes while also developing a LIFESTYLE OF LEADERSHIP. Owner Martha Kourtidou is committed to establishing endless opportunities for women, with plans to expand the company’s operations that have a strong emphasis on culture and community. If you see our name popping up globally over the next 6 years, don’t be surprised. The B-Group is set for world domination.

The B-Group Questions

The The B-Group annual revenue was $3.2 million in 2026.

Martha Kourtidou is the CEO of The B-Group.

4 people are employed at The B-Group.

The B-Group is based in Richmond, Victoria.

The NAICS codes for The B-Group are [8121, 81, 812, 812112, 81211].

The SIC codes for The B-Group are [72, 723].

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