The Alliance Competitors

For more than 90 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to. 1-800MYAMFAM (1-800-692-6326)

Showing up for people isn’t just what we do. It’s who we are – for over 200 years. And while it looks different every day, we do more to innovate for our customers, our communities and our employees. Because you put your trust in us.

The Financial Industry Regulatory Authority, or FINRA, is dedicated to investor protection and market integrity. We regulate one critical part of the securities industry—brokerage firms doing business with the public in the United States. We carry out our mission by overseeing virtually every aspect of the brokerage industry. Every day, we work to: • write and enforce rules governing 3,900 firms and 635,000 brokers; • examine firms for compliance with those rules; • foster market transparency; and • inform the investing public. With 3,600 employees working in communities all across the nation, we are the first line of defense for investors.