Test Drive Sampling and Experiential Information

Test Drive is Australia's leading sampling & experiential agency, creating memorable brand experiences for shoppers in a retail environment. Test Drive exploded onto the market in 2006 creating campaigns for Mars Petfood and Goodman Fielder that revolutionised the shopping experience inside supermarkets. Doing away with tired, uninviting sampling experiences, we recruited Ambassadors with specialist expertise and knowledge that helped shoppers understand why particular brands were the right choice for them. These persuasive conversations have reshaped the model for successful instore experiences – the major Australian retailers now rely on these high quality brand experiences to help maximise shopper satisfaction and differentiate themselves from their commoditised competitors. From these game changing beginnings our dedicated team now executes over 10,000 experiences a year, handing out over 5.4 million samples across a huge variety of experiential platforms for industry leading brands.