Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem.
The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement.
By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
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Vista Equity Partners (Vista) is a leading global technology investor specializing in software. Through its private market strategies — private equity and private credit — and tailored private wealth solutions, Vista seeks to deliver differentiated returns using a proprietary, disciplined approach. Over 25 years, the firm has built a diversified portfolio of mission-critical software companies serving millions worldwide. Vista’s private equity strategy actively partners with its portfolio to harness transformative technologies like generative AI, driving innovation and operational excellence at scale. Further information is available at vistaequitypartners.com.
The information included on this page is for informational purposes only. Nothing herein constitutes an offer to sell, or a solicitation of an offer to buy, any security or product of Vista or any Vista-managed fund. Additional disclosures can be found here: https://www.vistaequitypartners.com/disclosures/.
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