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Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale. Tapad Inc. is the marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company's signature Tapad Graph connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. Tapad is based in New York City and has an office in Oslo, Norway. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year."

Website http://www.tapad.com
Revenue $59.5 million
Funding $20.7 million
Employees 47 (46 on RocketReach)
Founded 2010
Address 261 Madison Avenue 4th Floor, New York, New York 10016, US
Phone (646) 561-6500
Technologies
Industry Advertising Services, Advertising & Marketing, Advertising, Cross-Screen Advertising Solutions, Business Services, Sales and Marketing, Cross-Device Retargeting, Content, Mobile Retargeting, Media and Entertainment, Mobile Audience Buying, Marketing, Software
Web Rank 456794
Web Visits 131510
Keywords Personalization, Data Driven Marketing, Cross Device Advertising, Big Data Analytics, Identity Resolution, Audience Targeting, Precise Targeting, Data Management Platform, Behavioral Targeting, Audience Management, Consumer Insights, Digital Advertising, Customer Segmentation, Omnichannel Marketing, Real Time Bidding, Programmatic Advertising, Marketing Technology, Advertising Technology, Marketing Analytics, Marketing Automation
Competitors Oracle, Criteo, Adobe, LiveRamp, The Trade Desk, Grisaille AdTech Solutions Private Limited ( Zeta Global Technology Excellence Center ), Segment, Kochava, Acxiom Corp, Flashtalking by Mediaocean +39 more (view full list)
SIC SIC Code 7371 Companies, SIC Code 737 Companies, SIC Code 73 Companies
NAICS NAICS Code 541810 Companies, NAICS Code 5415 Companies, NAICS Code 54151 Companies, NAICS Code 54 Companies, NAICS Code 541511 Companies, NAICS Code 541 Companies, NAICS Code 5418 Companies, NAICS Code 54181 Companies

Tapad Questions

The Tapad annual revenue was $59.5 million in 2026.

Lilla Boroczky is the VP of Data Science of Tapad.

46 people are employed at Tapad.

Tapad is based in New York, New York.

The NAICS codes for Tapad are [541810, 5415, 54151, 54, 541511, 541, 5418, 54181].

The SIC codes for Tapad are [7371, 737, 73].

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