tag Competitors

The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes.

For over 40 years, we’ve been inspired to create one-of-a-kind accessories. What started as a humble watchmaking business has grown into a diverse portfolio of owned brands, including Fossil, Michele, Skagen, and Zodiac, and licensed brands, Armani Exchange, Diesel, Emporio Armani, Michael Kors, and Tory Burch. Together, we are committed to delivering the best in design and innovation through an assortment of traditional watches, one-of-a-kind handbags, jewelry and small leather goods and more.

Citizen Watch America represents the sales and marketing for the Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Alpina, and Ateliers deMonaco. Each individual brand builds upon their very distinctive identities in the market with their unique, differentiated advertising, marketing and brand campaigns. As a combined company, however, the brands can assist each other and leverage the power that a larger unified entity brings. Our vision is to lead the affordable luxury watch market by offering the most compelling collection of brands and products that are loved, favored, and respected by citizens of the world. We will continue to leverage our heritage and expertise to enrich the lives of our current and future customers and Employees through unparalleled excellence in creativity, design, craftsmanship, innovation, technology, value, and service.