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Tada is an AI-powered Enterprise Loyalty & Rewards Platform that helps businesses acquire, engage, reward, and retain customers, channel partners, sales teams, and employees through scalable loyalty, incentive, and engagement programs. Trusted by 400+ leading brands across APAC, Tada helps enterprises digitalize customer loyalty, trade promotion, channel incentives, sales incentives, and employee engagement through a secure, enterprise-ready platform powered by AI and data. Our solutions help businesses increase customer retention, strengthen channel engagement, improve sales performance, maximize customer lifetime value, and drive sustainable growth. We offer a comprehensive suite of solutions, including: • Customer Loyalty, • B2B & Channel Partner Loyalty, • Trade & Sales Incentives, • WhatsApp Loyalty, • Promoter Incentives, and • Employee Engagement. Built with enterprise-grade security, Tada supports SaaS, Private Cloud, and On-Premise deployment, with seamless integration into existing business systems. Serving organizations across FMCG, Financial Services, Automotive, Agriculture, Construction, Consumer Electronics, Retail, F&B, Healthcare, and Beauty, Tada delivers measurable business impact through data-driven engagement and rewards.

Tada Questions

The Tada annual revenue was $5.8 million in 2026.

Antonius Taufan is the Founder and Managing Director of Tada.

125 people are employed at Tada.

Tada is based in Tangerang, Banten.

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