Trax is the AI-powered image recognition platform that turns a photo of a store shelf into real-time, SKU-level insight — helping brands and retailers see exactly what's happening on shelf, in every store, all the time. With over a decade of experience, billions of trained images, and dozens of patents, Trax delivers the shelf-level visibility that drives availability, compliance, and growth in the physical store. Trax is now part of FORM, the retail execution platform that also includes GoSpotCheck for field task management and FORM OpX for operational compliance — together giving CPG and retail brands one connected way to plan, execute, and measure in-store performance. FORM is a global company headquartered in Quincy, Massachusetts, with teams across North America, Europe, Asia-Pacific, and Latin America. We serve many of the largest and most innovative brands and retailers in the world - helping them deliver excellence in every location, every day.
| Website | http://www.traxretail.com |
| Revenue | $170.4 million |
| Funding | $1 billion |
| Employees | 564 (337 on RocketReach) |
| Founded | 2010 |
| Phone | +65 6224 9145 |
| Technologies |
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| Industry | Software, Software Development, Custom Software & Technical Consulting, Analytics, Business/Productivity Software, Data and Analytics, Other Commercial Services, Computer Vision, Hardware, Image Recognition, Information Services, Information Technology, Real Time, Retail Technology, Commerce and Shopping |
| Web Rank | 839512 |
| Keywords | Trax, Trax Retail, 快消品 货架识别, China Retail Industry Computer Vision Solutions, Tel Aviv Best Data Science Events |
| Competitors | PT. The Nielsen Company Indonesia, IRI, Zebra Technologies, ShopperTrak, RetailNext, Criteo, Fluent Commerce, Quantium, ScanSource, POINT3 +38 more (view full list) |
| SIC | SIC Code 73 Companies, SIC Code 737 Companies |
| NAICS | NAICS Code 5415 Companies, NAICS Code 54 Companies, NAICS Code 54151 Companies, NAICS Code 541512 Companies, NAICS Code 541 Companies |
Looking for a particular Trax Retail employee's phone or email?
The Trax Retail annual revenue was $170.4 million in 2026.
Gary Laben is the CEO of Trax Retail.
337 people are employed at Trax Retail.
The NAICS codes for Trax Retail are [5415, 54, 54151, 541512, 541].
The SIC codes for Trax Retail are [73, 737].