T1 is a full-stack sponsorship and experiences agency—driven by purpose, powered by community. In a sea of sameness, where brands are fighting to be seen and struggling to be felt, we create bold partnerships and experiences that ignite real communities. From strategic sponsorships to creative activations, we turn big ideas into moments that move people and make an impact. Because in a world of skips, blocks, and being ignored, we build what lasts: trust, connection, and belonging. We partner with ambitious brands across sport, entertainment, food & beverage, retail, and consumer packaged goods, working with teams who want more than impressions and exposure. T1 is the 2025 Agency of the Year in Canada and the U.S., recognized for creative excellence, strategic rigour, and results that matter. If you’re rethinking how sponsorship and experience can drive real growth, let's chat.
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T1 Questions
The T1 annual revenue was $18.4 million in 2026.
Nithya Ramachandran is the President and CSO of T1.
76 people are employed at T1.
T1 is based in Toronto, Ontario.
The NAICS codes for T1 are [54169, 541, 54161, 54, 5416, 541618].
The SIC codes for T1 are [87, 781, 78, 874].
Top T1 Employees
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Nithya Ramachandran
President and CSO at T1
Toronto, ON, CA25+ -
Liz Rose
President and COO at T1
Toronto, ON, CA1 -
Catherine Mass
VP, Client Experience at T1
Toronto, ON, CA11 -
Anastasia Tubanos
Fractional VP of Strategy at T1
Newmarket, ON, CA12 -
Imran Choudhry
Partner and Head of Futbol, T1 at T1
Toronto, ON, CA12 -
Gerry Aloise
Account Director at T1
Toronto, ON, CA12 -
Nathalie Cusson
Executive Creative Director at T1
Montreal, QC, CA13 -
Nandini Ramachandran
Account Director at T1
Edmonton, AB, CA22
