Swear Information

Swear is a leading brand of the SIX group of brands/London based fashion design house. Swear is about freedom of expression, thinking forward rather than reinventing classics, twisting trends our own very distinctive way. This website is both an independent fashion and lifestyle magazine and a natural online shopping destination. This site is the virtual extension of our SWEAR flagship shop in London, located in Carnaby Street, West Soho. Our London store showcase the freshest "streety" designers and the Swear footwear range. Swear is present worldwide in carefully selected boutiques and concessions. Swear is available in Tokyo, Milan, Paris, Hong Kong and other leading style meccas. Call our office numbers for an outline of our presence somewhere near you. The editorial on this site is produced by some members of our London team, a group of individuals passionate about Swear, giving their all every day of every week in such diverse areas as design, sales and retail. Our aim is to make the most innovative and exciting European fashion design and cultural trends accessible to anyone, anywhere throughout the world. Also visit the other brands of our group, SIX, which include the celebrated Buddhahood, Eley Kishimoto and Zakee Sharif among others.