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Nelly is one of the best-loved fashion destinations for young women in the Nordic region. We were founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries, as a pioneer in influencer marketing and direct digital sales to customers. We now have a vibrant customer base consisting mainly of young women in the Nordic region. We offer our community daily inspiration in terms of trends and looks from our own NELLY brand as well as selected external brands from an international portfolio. Nelly is not only a fashion brand. Nelly.com is not only a fashion destination. We are an integral part of a young woman’s everyday life, giving her inspiration to find her entire look both for everyday wear and special occasions. Menswear has been part of the range since 2008. In 2014, the dedicated site NLY MAN was launched, an online fashion destination for young men. We are always searching for passionate talents who wants to take their next step together with us, stay updated with available positions here: https://nelly.jobylon.com/ Nelly Group is listed on Nasdaq Stockholm. For more information, check out www.nellygroup.com.

Nelly.com Questions

The Nelly.com annual revenue was $1 billion in 2026.

Nelly.com is based in Boras, Vaestra Goetaland.

The NAICS codes for Nelly.com are [42433, 42, 424, 4243].

The SIC codes for Nelly.com are [513, 51].

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