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Masters of Light Since 1895 Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Website http://www.swarovskigroup.com
Revenue $4 billion
Employees 11,058 (6,729 on RocketReach)
Founded 1895
Industry Retail Luxury Goods and Jewelry, Information Services, Innovation, Information Technology, Creativity, Language Learning, Imagination, Education, Responsibility, Service Industry, Crystal Cutting, Design, Retailer, Jewelry, Watches, Crystal living, Jewellery, Luxury Goods
Keywords Crystals, Jewelry, Fashion, Accessories, Gifts, Watches, Watch, Gemstones, Sparkle, Bling, Shine, Decorative, Optics, Precision, Craftsmanship
Competitors Cartier, Tiffany & Co., PANDORA PRODUCTION THAILAND, Bulgari, Christian Dior Couture, Van Cleef & Arpels, David Yurman, Blue Nile, Chopard +37 more (view full list)

SWAROVSKI Questions

The SWAROVSKI annual revenue was $4 billion in 2026.

Alexis Nasard is the CEO of SWAROVSKI.

6,729 people are employed at SWAROVSKI.

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