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Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.

Blue Nile Questions

The Blue Nile annual revenue was $190 million in 2026.

Pamela Cloud is the President, Blue Nile of Blue Nile.

490 people are employed at Blue Nile.

Blue Nile is based in New York, New York.

The NAICS codes for Blue Nile are [42, 44, 423, 45].

The SIC codes for Blue Nile are [59, 596].

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