Survey Launch Information

Survey Launch is a full-service research and advanced analytics firm founded in 1996. The company serves both commercial and government clients, delivering rigorous, analytically grounded answers to specific business questions. Core services include study design, sampling, data collection, analysis, and reporting. Advanced methods such as segmentation, conjoint analysis, key drivers analysis, MaxDiff, TURF, latent class analysis, and pricing models are applied as standard practice, not treated as add-ons. Commercial work spans consumer and market research across CPG, financial services, technology, QSR, and healthcare. Typical projects include segmentation, concept testing, pricing research, brand tracking, customer satisfaction, and product development studies. Government and public sector work focuses on program evaluation and public research, with a specialization in studies involving underserved and hard-to-reach populations. Every project is handled directly by the researchers and analysts named in the proposal. There is no account management layer and no handoffs. Our quality record is documented. Survey Launch has completed 7.4 million surveys, maintained zero programming errors and zero missed launches across a 19-year continuous weekly tracking study, and managed 41,000 projects across a 16-year survey platform engagement.