Surfstoke Competitors

At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials. From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature.

Blue Tomato is the retailer of choice for those who want to live through their passions. We create opportunities to grow, experience unique moments and new sensations. We live and love everything related to snowboarding, freeskiing, surfing, skateboarding and streetwear - most importantly, the communities. We have over 30 years of experience and the best product selection for our sports. We always have the right products and services so you can find your own, 'moment of wow' - regardless if you're our customer or colleague. Blue Tomato is the European retail leader for snowboarding, freeskiing, surfing and streetwear. Our product range has the best selection with over 400,000 items from over 500 brands. These include big names like Burton, Vans, Volcom, Roxy, DC, Billabong, Quiksilver, adidas and Nike. Alongside the big names, you can find up-and-coming brands like RIPNDIP, Kazane and more online or in any of our over 55 shops in Austria, Germany, Switzerland, Finland and The Netherlands. The webshop is available in 14 different languages and we ship our products worldwide.

SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.