At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials. From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature.
| Website | http://www.reef.com |
| Revenue | $42.2 million |
| Funding | $150000 |
| Employees | 446 (219 on RocketReach) |
| Founded | 1984 |
| Address | 5935 Darwin Ct, Carlsbad, California 92008, US |
| Phone | +1 760-431-2300 |
| Technologies |
JavaScript
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| Industry | Retail Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Keywords | Shoes, Footwear, Sandals, Flipflops, Apparel, Beachwear, Summer Footwear, Outdoor Footwear, Casual Footwear, Water Shoes, Surfing, Active Lifestyle, Footwear Accessories, Comfortable Footwear, Stylish Sandals, Sustainable Footwear, Rubber Sandals, Leather Sandals |
| Competitors | Nike, Skechers, ADIDAS INDIA MARKETING PRIVATE LIMITED, PUMA Group, Crocs, VANS SHOES, TOMS, DC Shoes, Merrell, Pacific Healthcare (Philippines), Inc. +41 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 44 Companies, NAICS Code 45 Companies, NAICS Code 424 Companies, NAICS Code 42 Companies |
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Reef Questions
The Reef annual revenue was $42.2 million in 2026.
Gregg Ribatt is the CEO of Reef.
219 people are employed at Reef.
Reef is based in Carlsbad, California.
The NAICS codes for Reef are [44, 45, 424, 42].
The SIC codes for Reef are [51, 513].
Top Reef Employees
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Gregg Ribatt
Chief Executive Officer at Reef
Boston, MA, US45+ -
Mike Jensen
President at Reef
Los Angeles, CA, US33 -
Daniella Turenshine
Chief Financial Officer at Reef
New York, NY, US25 -
Brett Boren
President | Reef Real Estate at Reef
Alpine, UT, US35+ -
Brian Finnigan
Chief Information Officer at Reef
Suffield, CT, US52 -
Brianna Showell
VP of Marketing at Reef
Carlsbad, CA, US34 -
Philip Blake
SVP Global Sourcing at Reef
Boston, MA, US25+ -
Mike Matey
Vice President Direct-to-Consumer and Wholesale Sales at Reef
Encinitas, CA, US25+ -
Carrie Teffner
Board Member at Reef
Paradise Valley, AZ, US55+ -
John Eades
Head of Product at Reef
Carlsbad, CA, US22
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