When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of our products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".
For more than two decades, Slingshot Sports has been leading the charge in design and development of the world’s finest watersports essentials for Kite, Wake, Wing, Foil, Windsurf, and SUP. We thrive on sharing our products with the global crew of wind/water addicts and keeping the spirit of positivity and progression alive on the water. Join us.
Different By Design
Since 1999
Mistral's success story, starts in 1976, when, due to its passion for water and wind, the then Swiss / German brand, entered the sport of Windsurfing going on to take it to new heights of innovation and popularity.
Mistral goes on to set the tone in the development of Windsurfing boards. Technological innovations rapidly follow, new materials are developed and tested. Mistral expands into a global Windsurfing brand and launches the Mistral World Cup Team, becoming synonymous with Windsurfing the world over.
Windsurfing history embraces Mistral for its intensely coloured creations and the legendary Red Dot logo which ruled the waves at beaches throughout the world. Mistral is expressive, visible and always in high demand.
The colourful '80s and the relaxed coastal lifestyle, outdoor recreation, innovation, technology and most of all lifestyle, remain inextricably bound to the Mistral brand, where its ever growing collection, consists of everything that makes coastal living easy going and forever appealing; from innovative Stand Up Paddle Boards, advanced Inflatable Kayaks and Windsurfing Boards and equipment, to clothing, footwear and lifestyle products.
The continued mix of high quality and the link to Mistral's 40-year heritage, give all of its related products, the distinct Mistral character.