Surface Resources Information

At Surface Resources, we see the entire picture—from design intent and project execution to manufacturer strategy and market opportunity—and translate that perspective into meaningful value for the professionals and businesses we serve. Recognizing a significant gap in access to sustainable, high-performing, and affordable building materials across the Southwest and Intermountain regions, Heidi Steele founded Surface Resources, LLC in 2010. The independent sales representative agency partners with building product manufacturers to build brand awareness, develop regional markets, and grow sales while connecting design and construction professionals with sustainable tile, flooring, and installation-related products. Operating across Utah, New Mexico, Arizona, and West Texas, Surface Resources provides more than product representation: it offers informed product education, market knowledge, and a practical understanding of the considerations that influence specification, purchasing, and successful installation. The company helps manufacturers communicate the value of their products while helping industry professionals identify solutions that balance design integrity, technical innovation, affordability, availability, durability, and responsible material sourcing.