Super Coffeemix Ltd. Information

A leading integrated instant food and beverage brand owner and manufacturer in Asia, Super Group is a pioneer in the concept of 3-in-1 beverage products. Founded in 1987, Super Group was accredited Pioneer Status by the Singapore Economic Development Board for pioneering the manufacture of instant cereals in 1994, soluble coffee powder in 1998 and non-dairy creamer in 2003. Listed on the mainboard of the Singapore Exchange since 1994, Super Group was one of the early players in the region and has since established itself in key markets such as Thailand, Myanmar, Malaysia, China, Singapore and Philippines. Focused on branding, product innovation and diversification, Super Group has built a strong foundation based on an integrated business model anchored by its twin engines of growth - namely the core Branded Consumer (“BC”) and the complementary Food Ingredients (“FI”) segments. With a portfolio of over 160 instant food and beverage products, Super Group has a distribution network across more than 65 countries. Super Group’s success is attributed to our promise of quality to our consumers, and our drive to constantly innovate and challenge the status quo. Our growth strategy for continued success comprises of coming up with new product categories that delight our consumers, and expanding beyond Asia into unexplored markets to become a globalized brand. Asia’s Top 200 Best Under a Billion - Forbes (2013) Best in Consumer Goods & Services - IR Magazine Awards (2013) Enterprise of the Year - Singapore Business Awards (2013) Best Managed Mid-Cap Company in Singapore - AsiaMoney (2013) Top 50 Singapore Brands - The Brand Finance (2015) Food Safety Platinum Award - AVA Awards (2015) Most Transparent Company Award, F&B - SIAS (2015) Most Transparent Company Award, Consumer Staples - SIAS (2016)