Supconnect Information

SUPCONNECT has been covering stand up paddling since 2007 before the sport was even recognized as an industry. While still called My Local Lineup, SUP quickly started to dominate our coverage in a time when no publication wanted to touch the sport. To remain true to our commitment to stand up paddling, we rebranded as “SUPCONNECT” in 2010 and have continued our wholehearted support for SUP since then. Not only has SUPCONNECT been dominating the digital voice for the sport, but even our staff has made remarkable contributions. Andre Niemeyer, our publisher, has also founded the Standup Paddle Industry Association (SUPIA), which is the official trade group for the sport, bragging of over 200 business members worldwide. SUPCONNECT reaches over 1/4 million people weekly, has deep industry–roots and continues to lead as the most innovating digital platform in its space.