Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages.
Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language.
Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programming, and a talent network of top-tier influencers, Machinima reaches over 144M viewers each month.
Machinima is a division of the Warner Bros. Digital Networks Group.
Jukin Licensing is a global entertainment company built on the belief that the future of storytelling is user generated. Jukin provides a wide range of solutions that allow premium brands, agencies, production companies and media networks to commercially utilize user-generated video content. Jukin produces original content for TV, the web, and emerging platforms, and is owner/operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 200+ million fans online and 2+ billion monthly video views. More than 1,000 companies around the world have partnered with Jukin Licensing to purchase the rights to this user-generated library of authentic, engaging, and inspiring videos. Ad agencies, entertainment companies, and social media and other online platforms routinely use Jukin Licensing content to enhance their own branding and increase their audience reach. Jukin user-generated content has appeared in major global campaigns for brands like Google, Nike, and P&G as well as on popular shows such as The Tonight Show Starring Jimmy Fallon, Good Morning America, and Today, and on channels as diverse as BBC, Disney Channel, MTV, and Nickelodeon.
For more information, visit http://jukinmedia.com/licensing