Studio Loi Information

Rich user insights are core to great experiences and successful products. By mixing diverse methods, tools and techniques I ensure that experiences & products deliver the magic that end users - and you - deserve. My toolbox of methods, tools and techniques includes: • Experience & Product Design • Ethnographic & Observational Techniques • Heuristics, User Testing, Metrics, Usability • Surveys • Trends, Ecosystem, Market, Tradeoff Analysis • User-Centered & Participatory Design • Scenario & Persona Development • Agile • Storytelling • Focus Groups, Interviews, Workshops • Design Thinking • Roadmaps & Strategy • Visual & Interaction Design • Creative Direction • Market Research •