Fruitful is the financial automation app helping Americans make real progress toward their goals. Fruitful creates a personalized financial strategy for each member, then uses its proprietary AI technology and financial infrastructure to automate it. As income arrives, every dollar is automatically routed across bills, spending, savings, debt, and investments based on each member’s finances and goals. Fruitful helps members put their financial strategy into practice every day—from planning for bills and calculating what’s available to spend to deciding how much to save and invest. Members can also partner with a dedicated CFP® professional to assess their finances, clarify their goals, and determine how their money should be allocated.
Most personal finance tools still leave people to do the work of managing budgets, moving money, and acting on advice. Fruitful automates that work, creating a financial system designed to make financial progress automatic and accessible for qualified Americans. Learn more at fruitful.com.
Freshly Picked was started by Susan Petersen sewing late nights at her kitchen table in 2009. She discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet. With that in mind, Freshly Picked was born. Her first pair of leather moccasins were created from yard sale scraps to fit her baby boy’s chubby feet.
With over a million pairs sold, we haven’t lost sight of what matters: we are proud to empower moms with beautiful and functional products. Susan, in her role as CEO, still helps out on the line today, where our moccs are proudly hand-stitched in Utah. Join us in supporting a female-led business - for moms, by moms.