Freshly Picked was started by Susan Petersen sewing late nights at her kitchen table in 2009. She discovered a lack of cute baby shoes that wouldn’t fall off her little one’s feet. With that in mind, Freshly Picked was born. Her first pair of leather moccasins were created from yard sale scraps to fit her baby boy’s chubby feet. With over a million pairs sold, we haven’t lost sight of what matters: we are proud to empower moms with beautiful and functional products. Susan, in her role as CEO, still helps out on the line today, where our moccs are proudly hand-stitched in Utah. Join us in supporting a female-led business - for moms, by moms.
| Website | http://freshlypicked.com |
| Revenue | $14.6 million |
| Employees | 30 (29 on RocketReach) |
| Founded | 2009 |
| Address | 2000 W Ashton Blvd, Lehi, Utah 84043, US |
| Phone | (385) 985-3451 |
| Technologies |
JavaScript
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HTML
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Twitter
+49 more
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| Industry | Retail Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Web Rank | 513120 |
| Web Visits | 66640 |
| Keywords | Baby Shoes, Toddler Shoes, Soft Sole Shoes, Baby Footwear, Leather Baby Shoes, Comfortable Baby Shoes, Newborn Shoes, Organic Baby Shoes, Toddler Footwear, Infant Shoes, Handmade Baby Shoes, Children's Shoes |
| Competitors | H&M, Carters Inc., Stride Rite, Livie & Luca, pediped Infant Footwear, LLC, LOVIE & Co, Chicco Armenia, V.K. International, LLC, Oshkosh B'Gosh, ZARA +24 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 42433 Companies, NAICS Code 424 Companies, NAICS Code 42 Companies, NAICS Code 4243 Companies |
Looking for a particular Freshly Picked, Inc. employee's phone or email?
Freshly Picked, Inc. Questions
The Freshly Picked, Inc. annual revenue was $14.6 million in 2026.
Susan Petersen is the CEO + Founder of Freshly Picked, Inc..
29 people are employed at Freshly Picked, Inc..
Freshly Picked, Inc. is based in Lehi, Utah.
The NAICS codes for Freshly Picked, Inc. are [42433, 424, 42, 4243].
The SIC codes for Freshly Picked, Inc. are [51, 513].
Top Freshly Picked, Inc. Employees
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Susan Petersen
CEO + Founder at Freshly Picked, Inc.
Provo, UT, US25+ -
Ashley Rodgers
Chief Revenue Officer (CRO) at Freshly Picked, Inc.
Salt Lake City, UT, US35+ -
Cameron Robinson
VP of Finance at Freshly Picked, Inc.
Saratoga Springs, UT, US25 -
Megan Matheson
Creative Director at Freshly Picked, Inc.
American Fork, UT, US25+ -
Chelsey Chalk
Director of Product and Wholesale at Freshly Picked, Inc.
Salt Lake City, UT, US21 -
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