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At STORELAB™, we transform retail decision-making through immersive simulations and insight-driven technology. With over 35 years of experience, we help FMCG brands and retailers accelerate planning, drive efficiency, and boost shopper engagement. Our globally deployed Store Lab Connect™ platform combines photorealistic 3D stores, space planning, field execution, and shopper research—enabling faster, smarter decisions without the need for costly in-store pilots. From virtual reality strategy workshops and eye-tracking insights to AR-based compliance tools, Store Lab empowers your teams to experiment, enhance, and deliver. Trusted by global leaders like PepsiCo, our solutions span 30+ countries with 200+ store formats and 100,000+ SKUs. If you're looking to future-proof your retail strategy—we’re ready to help.

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Dean Hindman is the Director of StoreLab.

9 people are employed at StoreLab.

StoreLab is based in Pymble, New South Wales.

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