Steve McGowan Email & Phone Number
Sr. Vice President, Research @ REELZ
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Steve McGowan Location
- United States
Steve McGowan Work
- 2022 -now Sr. Vice President, Research @
- 2021 -now Managing Director @ Macatawa Media Partners
- 2018 -2021 Vice President of Network Research @
- 2017 -2018 Senior Vice President, Corporate Research @
- 2012 -2017 Media Research Consultant @ Monocacy Media Partners
- 2014 -2016 Vice President, Research @
- 2009 -2012 Senior Vice President, Research @
- 2003 -2009 Senior Vice President, Insights and Client Research Initiatives @
- 1989 -2002 Senior Vice President, Research @
- 1985 -1989 Research Manager @
- 1983 -1985 Research Associate @
Steve McGowan Education
- The George Washington University - School of Business
Master of Business Administration (M.B.A.) (Marketing)
1985-1989 - Michigan State University
B.A. & M.A. (Telecommunication)
Steve McGowan Skills
- Television
- Media Research
- Broadcast
- Digital Media
- Marketing Research
- Analytics
- Research
- Customer Insight
- Market Research
- Qualitative Research
- Quantitative Research
- Competitive Intelligence
- Broadcast Television
- New Media
- Strategic Partnerships
- Nielsen
- Advertising Research
- Consumer Behaviour
- Segmentation
- Audience Measurement
- Advertising
- Media Planning
- VOD
- Marketing
- Content Strategy
- Integrated Marketing
- Social Media Measurement
- Marketing Strategy
- Mobile Marketing
- Primary Research
- Strategic Planning
- Marketing Communications
- Digital Strategy
- Survey Design
- Focus Groups
- Online Research
- Business Insights
- Competitive Analysis
- Data Analysis
- Microsoft Excel
- Business Intelligence
- Consumer Behavior
Steve McGowan Summary
- Steve McGowan, based in United States, is currently a Sr. Vice President, Research at REELZ. Steve McGowan brings experience from previous roles at Macatawa Media Partners, Sinclair Broadcast Group, Univision Communications Inc. and Monocacy Media Partners. Steve McGowan holds a 1985 - 1989 Master of Business Administration (M.B.A.) in Marketing @ The George Washington University - School of Business. With a robust skill set that includes Television, Media Research, Broadcast, Digital Media, Marketing Research and more. Steve McGowan has 3 emails and 1 mobile phone numbers on RocketReach.
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