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Steve McGowan Location
New York, NY, US
Steve McGowan Work
2024 -now Sr. Director, US Consumer Experience (CX) @
2018 -now Advisory Council Member @
now Mondelēz International @
2024 -2024 RVP, Shopper Experience and Industry Engagement @
2020 -now RVP, Omni Shopper Activation & Strategic Partnerships @
2019 -2024 Rvp, Omni Shopper Activation and Strategic Partnerships @
2018 -now Advisory Council Member @
2018 -now Advisory Council Member @
2021 -2021 RVP, Omni Shopper Activation & Strategic Partnerships @
2019 -2021 RVP, Omni Shopper Activation & Strategic Partnerships @
2018 -2019 Rvp, Shopper and Consumer Activation @
2016 -2018 Head of Shopper Marketing @
2014 -2015 Director, Shopper Marketing @
2012 -2014 Director, Strategy and Customer Development @
2012 Director of Shopper Marketing @
2005 -2010 Director, Category Development and Planning @
2003 -2005 Senior Brand Manager @
2000 -2003 Senior Brand Manager @
1998 -2000 Brand Manager @
1995 -1998 Associate and Assistant Brand Manager @
1993 -1995 Client Service Manager @ Applied Information for Marketing a.i.m
Steve McGowan Education
Wake Forest University
Master of Business Administration (Marketing, Finance)
1991-1993
Carnegie Mellon University
Bachelor of Science (Economics, Management)
1987-1991
Steve McGowan Skills
Shopper Marketing
Category Development
Consumer Insights
Product Innovation
Consumer Products
Cross-functional Team Leadership
Market Planning
Advertising Sales
Planning
FMCG
Brand Development
Marketing Management
Integrated Marketing
Product Marketing
Pricing Strategy
Customer Insight
Categorization
Sales Management
Key Account Management
IRI
Brand Management
Marketing
Competitive Analysis
Leadership
CRM
Analytics
Product Development
Project Planning
Segmentation
Marketing Strategy
Strategy
Marketing Research
Brand Equity
Sales
P&L Management
Trade Marketing
Strategic Thinking
Nielsen
Market Analysis
AC Nielsen
Brand Architecture
Consumer Insight
Global Marketing
Customer Marketing
Consumer Behaviour
Pricing
Key Account Development
Product Launch
Market Research
Management
Social Media
Customer Service
Strategic Planning
Cross Functional Team Leadership
Strategic Partnerships
Steve McGowan Summary
Steve McGowan, based in New York, NY, US, is currently a Sr. Director, US Consumer Experience (CX) at Mondelēz International. Steve McGowan brings experience from previous roles at Brand Innovators Labs and Mondelēz International. Steve McGowan holds a 1991 - 1993 Master of Business Administration in Marketing, Finance @ Wake Forest University. With a robust skill set that includes Shopper Marketing, Category Development, Consumer Insights, Product Innovation, Consumer Products and more. Steve McGowan has 2 mobile phone numbers on RocketReach.
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