Rvp, Omni Shopper Activation and Strategic Partnerships @ (January 2019 - March 2024)
Advisory Council Member @ (October 2018 - Present)
Advisory Council Member @ (September 2018 - Present)
RVP, Omni Shopper Activation & Strategic Partnerships @ (January 2021 - January 2021)
RVP, Omni Shopper Activation & Strategic Partnerships @ (January 2019 - January 2021)
Rvp, Shopper and Consumer Activation @ (February 2018 - January 2019)
Head of Shopper Marketing @ (January 2016 - February 2018)
Director, Shopper Marketing @ (January 2014 - December 2015)
Director, Strategy and Customer Development @ (April 2012 - January 2014)
Director of Shopper Marketing @
Director, Category Development and Planning @ (January 2005 - June 2010)
Senior Brand Manager @ (December 2003 - June 2005)
Senior Brand Manager @ (January 2000 - January 2003)
Brand Manager @ (January 1998 - January 2000)
Associate and Assistant Brand Manager @ (June 1995 - January 1998)
Client Service Manager @ Applied Information for Marketing a.i.m (October 1993 - June 1995)
Steve McGowan Education
Wake Forest University
Master of Business Administration (Marketing, Finance)
1991-1993
Carnegie Mellon University
Bachelor of Science (Economics, Management)
1987-1991
Steve McGowan Skills
Shopper Marketing
Category Development
Consumer Insights
Product Innovation
Consumer Products
Cross-functional Team Leadership
Market Planning
Advertising Sales
Planning
FMCG
Brand Development
Marketing Management
Integrated Marketing
Product Marketing
Pricing Strategy
Customer Insight
Categorization
Sales Management
Key Account Management
IRI
Brand Management
Marketing
Competitive Analysis
Leadership
CRM
Analytics
Product Development
Project Planning
Segmentation
Marketing Strategy
Strategy
Marketing Research
Brand Equity
Sales
P&L Management
Trade Marketing
Strategic Thinking
Nielsen
Market Analysis
AC Nielsen
Brand Architecture
Consumer Insight
Global Marketing
Customer Marketing
Consumer Behaviour
Pricing
Key Account Development
Product Launch
Market Research
Management
Social Media
Customer Service
Strategic Planning
Cross Functional Team Leadership
Strategic Partnerships
Steve McGowan Summary
Steve McGowan, based in New York, NY, US, is currently a Sr. Director, US Consumer Experience (CX) at Mondelēz International. Steve McGowan brings experience from previous roles at Brand Innovators Labs and Mondelēz International. Steve McGowan holds a 1991 - 1993 Master of Business Administration in Marketing, Finance @ Wake Forest University. With a robust skill set that includes Shopper Marketing, Category Development, Consumer Insights, Product Innovation, Consumer Products and more. Steve McGowan has 1 emails and 2 mobile phone numbers on RocketReach.
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