Rooted in nutrition science, Square Baby™ is the only baby food that offers 100% daily nutrition customized for your kiddo's specific dietary needs. Fed up with all the fruit-heavy, sugar-laden baby foods masquerading as balanced meals, Katie Thomson, a Registered Dietitian with a Masters in Nutrition Science, knew she could do better. She knew how critical the first year was for a baby’s health and how a balanced diet is intrinsically tied to how their brains and bodies develop. Not to mention the long-term effects of taste preference that can impact their health and meal choices for the remainder of their lives. The leading organic options were so packed with applesauce, she feared her baby would grow up craving sweets and denying veggies. Determined to create a solution to cut through the clutter, the confusion and the mountains of applesauce, Katie created Square Baby. With Square Baby, each meal is completely balanced and the Square Meal System™ delivers 100% of a baby’s daily recommended servings of fruit, veggies, protein, and grains. She even incorporated healthy fats like avocado oil, sprouted grains, lentils and Salba chia, and various protein sources like salmon, egg, and bone broth that were often missing from the leading jars and pouches. We're also the ONLY baby food company leaning into recent research and offering options with all of the Top 8 Allergens. Because introducing baby to allergens early and often can help prevent food allergies by up to 80%. We’ve done all the research. The chopping and the roasting. The steaming, portioning and pureeing. But most importantly, we’ve done all the nutrition-based math. So all you have to do is serve the meals. Finally, there’s a simple way for parents to offer their kiddos 100% of their daily nutrition. Because we believe balanced meals go hand-in-hand with a balanced life.
View Top Employees from Square BabyWebsite | http://www.squarebaby.com |
Revenue | $5.9 million |
Employees | 3 (2 on RocketReach) |
Founded | 2018 |
Address | 2 Theater Square, Orinda, California 94563, US |
Phone | (415) 273-9756 |
Technologies |
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Industry | Food and Beverage Services, Food, Beverages & Tobacco, Food Products, Manufacturing, Other Healthcare Services |
Competitors | Tasteful Inc., Zone Healthy |
SIC | SIC Code 203 Companies, SIC Code 20 Companies |
NAICS | NAICS Code 31 Companies, NAICS Code 311 Companies, NAICS Code 311422 Companies, NAICS Code 3114 Companies, NAICS Code 31142 Companies |
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The Square Baby annual revenue was $5.9 million in 2024.
2 people are employed at Square Baby.
Square Baby is based in Orinda, California.
The NAICS codes for Square Baby are [31, 311, 311422, 3114, 31142].
The SIC codes for Square Baby are [203, 20].